CHARLESTON, W.Va. — As National Pedestrian Safety Month begins, the West Virginia Governor’s Highway Safety Program is urging drivers to stay alert and protect pedestrians on streets, sidewalks, and crosswalks statewide. The campaign is part of a national effort with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to reduce rising pedestrian injuries and deaths.
National data shows the urgency: in 2024, a pedestrian was killed every 74 minutes and injured every 7 minutes in traffic crashes. Injuries increased 5% to more than 71,000, and fatalities remained high at 7,080, representing 18% of all U.S. traffic deaths. Most fatal crashes occurred in urban areas, involved a single vehicle, and nearly one‑quarter were hit‑and‑runs.
GHSP Director Jack McNeely said West Virginia’s goal is simple — safe walking for everyone.
“We are calling on all drivers to prioritize pedestrian awareness, slow down, and make safety a fundamental part of their driving routine,” McNeely said.
Key Safety Reminders for Drivers
- Use extra caution in low‑visibility conditions — 76% of pedestrian fatalities in 2024 happened in the dark.
- Follow posted speed limits, especially near schools, neighborhoods, and areas with foot traffic.
- Drive sober — alcohol was reported in 43% of fatal pedestrian crashes.
- Always stop for pedestrians in crosswalks.
- Look for pedestrians everywhere and reduce blind spots.
- Never pass a vehicle stopped at a crosswalk — someone may be crossing where you can’t see.
With Halloween approaching, officials warn drivers to expect more children walking in neighborhoods during evening hours. Kids can be unpredictable, making slower speeds and heightened awareness essential.
More pedestrian safety information is available at NHTSA.gov/Pedestrian. To learn more about the West Virginia Governor’s Highway Safety Program, visit highwaysafety.wv.gov or call 304‑926‑2509.
