BECKLEY, W.Va. — The annual Stuff the Bus school supply drive packed major energy into a single day this year, launching on July 31, the first day of West Virginia’s Tax‑Free Weekend, and drawing strong support from community partners, volunteers, and families across the region.
The one‑day event brought together a wide network of sponsors, including, local businesses, civic groups, and the Southern Communications family of radio stations. the parent company of Newstalk WWNE — all working to ensure students head back to school with the supplies they need to succeed.
With tax‑free savings in effect, residents were able to purchase notebooks, backpacks, pencils, crayons, hygiene items, and other essentials at a lower cost, making it easier for donors to give generously. Volunteers stationed at the bus reported steady drop‑offs throughout the day, filling bins with supplies that will be distributed directly to local students before the first day of classes.
Community Partners Step Up
Representatives from WVU Tech and Necco were on‑site throughout the event, helping collect donations and speaking with families about the importance of supporting local students.
Shane Randall, who spoke with both organizations during the event, said their involvement reflects the region’s commitment to lifting up children and families.
“Stuff the Bus works because our community shows up,” Randall said. “WVU Tech, Necco, and so many others understand that when we support students, we strengthen the entire region. Their partnership makes a real difference.”
A One‑Day Impact With Long‑Term Benefits
Teachers say Stuff the Bus helps reduce stress for families facing rising costs for school supplies, ensuring students start the year confident and prepared. Organizers noted that holding the event on the first day of Tax‑Free Weekend helped boost participation and donations.
Teachers who worked the event were able to take home the supplies collected at the end of the day. Southern Communications General Manager Beth Reger says that it is one of the most rewarding parts of the day. “To see the amount of supplies that these teachers take home is amazing. They talk about sharing with other classrooms and make comments like “This is such a blessing”, that is the goal. to releve some stress for bothe parent and teachers as the school year starts.
Stuff the Bus remains one of the region’s most impactful back‑to‑school traditions — a reminder of how powerful community support can be when everyone works together.
